Avicenna Pharmacy

Awards: Avicenna Pharmacy entered this work in the Chemist and Druggist Awards 2022 and won the Pharmacy Design Award. Nice.

Client: Avicenna Pharmacy is a leading community healthcare provider with an expanding, national estate of over 140 pharmacies.

Impact: The combined impact of a relocation to the health centre, the future pharmacy concept and a great in pharmacy team the pharmacy has turned around from a downwards trend to very positive 3 month growth. Awesome.

Services provided: Future pharmacy concept – Ambition sharing, market research, team research, secondary research, analysis and insight, interior layout and design consultancy, sustainable construction method development, 2D design, 3D design, application to three co-defined location formats.


‘Very much down to your brilliance and persistence’ (referring to the 2022 award win for the design).

Jonathan Power, Group CEO, Avicenna

The development team at Avicenna Pharmacy got in touch to discuss their aspiration to develop a future pharmacy concept that aligned with their evolving offer and strategy. We liked the sound of the project and agreed to help outlining a six month time period with the first half focussing on a discover phase involving multi-stakeholder research. So that we all understood what the experience is like now, what patients need and how we might like to bring the future forward.

Understandably there was a little wariness about why we weren’t jumping straight to the design phase but we pressed home the importance of understanding before acting. We all committed and learnt a great deal. We worked up a thorough blueprint for what the Avicenna version of the future looks like and why and we innovated with a more sustainable, adaptable construction method which worked well.

Then the design phase went smoothly as we applied the concept in 2D and 3D to three different formats with different emphases in each based on our research.

A great project and a good outcome.

Visit the Avicenna Pharmacy website