Awards: Pharmacy Complete entered the HLP Countdown campaign that we co-developed into the Chemist and Druggist Awards 2018 and won the Training and Development Awards. Decent.
Client: Pharmacy Complete is a pharmacy training provider and consultancy.
Services provided: Naming, brand, visual identity, verbal identity, strategy, collateral, marketing campaign, e-mail design, website design, image curation and processing, copywriting, website development, e-commerce, e-learning, events management, e-mail marketing integration, social integration, training material design.
‘From the outset we had confidence that using DOSE to create our brand, logo and style would capture the essence of our organisation, who we are and what we do. Gavin has led us through an excellent and engaging process to develop our website, designed and branded documents, social media and promotional collateral. Gavin has always been innovative, creative, responsive and is very much an integral part of the team.’
Deborah Evans, Managing Director, Pharmacy Complete
Back in 2016 we started working with the team at Pharmacy Complete although at the time we didn’t know that was what the organisation would be called. We collaborated closely on developing the concept, naming, identity and culture after which we set about creating the first Pharmacy Complete website.
We have helped Pharmacy Complete deliver a market leading offer with design of numerous training workbooks that set the standard for design in the space. Combining these workbooks into a training pack with a folder design in 2018 was a highlight for us all.
Building on our long term partnership with Pharmacy Complete, in 2018 we were briefed with helping the team redesign and develop their website to refresh and update the look and feel, enhance the user experience and add new functionality. The brief included making the site easier to find, content easier to manage and introduce enhance e-commerce and e-learning functionality. Developing the site to increase operational efficiency and reduce administrative tasks was also a consideration.
Having worked closely with the team for some years and armed with the blueprint for the original website we carried out in depth research into the objectives for the new site and what Pharmacy Complete wanted to be able to do with it. Following development of a functional specification and a sitemap initial designs were prepared with some brand new centrepiece images that fit snuggly into the brand identity. An evolutionary approach was taken with text which was already of a very high standard.
A smooth new e-commerce experience was created enabling the team to update their products and position their products at the premium end of the pharmacy training market. E-mail marketing has been built into the site to enable the team to collect details of current and future customers. Content has been search engine optimised to enhance search engine rankings.
We helped Pharmacy Complete, headed by the team who invented Healthy Living Pharmacy, to win a coveted Chemist and Druggist Award 2018 for Training with the HLP Declaration Countdown Campaign as well as helping lots of pharmacies get ready for and gain HLP status. Well done team!