Brand strategy and campaign development – Woodsford Rx Bridge
Brand strategy and campaign development for a pharmacy specialist commercial finance provider based in London
Project type: Brand strategy and campaign development
Client: Woodsford RxBridge is a commercial finance provider to the community pharmacy sector
Dates: December 2018
Services provided: Consultancy
‘Working with DOSE has seen us completely re-evaluate our marketing strategy, prioritising and talking to our customers rather than expounding the virtues of our product. Alongside this, DOSE’s knowledge of and insight into the pharmacy sector has added tremendous value.’
Seb Miles, Sales Director, Woodsford RxBridge
Seb from Woodsford RxBridge approached DOSE at the Pharmacy Show 2018 following a recommendation from one of our long standing clients. Heading up the pharmacy finance department, Seb recognised a need for a more robust approach to brand strategy and commissioned us to provide consultancy services to assist.
Following initial conversations we developed a detailed brief to provide bespoke consultancy services to help Woodsford RxBridge develop their brand strategy and support long term achievement of their objectives. A targeted, action oriented approach focussed the team on maximum value in a controlled timescale.
Covering a lot of ground over a short period of time we provided guidance to support Woodsford RxBridge when implementing their brand strategy including campaign structure, focus, messaging and communication channel analysis.
