verb (manɪfɛst)

To bring into being that which was before insubstantial

Making things real

Business creation isn’t for the faint of heart. Many start ups quickly change to stop downs. To avoid that begin with a solid idea that meets a need and then work to develop the idea into something real while adapting to constant change both internally and externally. Often ideas turn to strategies, turn to plans, turn to actions turn to well, getting things done. Our business creation work, or manifesting as we like to call it, is how we help you move from where you are, towards where you aim to be. An overarching framework of five steps is loosely held and adapted to your idea and most importantly, to you.
Manifest brings your ideas into being. Fully into being. We don’t do things by half so we work closely with people who have got what it takes. We often start by co-developing the vision. Then we work in partnership, side by side covering a lot of ground from research, strategy, brand, platform, product to team, systems and processes. Not a light touch way of working but a great way of working. We lash our boat to yours and we navigate the waters together.
Business creation happens once so it’s best to do it as well as possible.
You are unique. Your idea is unique. Why would you want an off the shelf approach that constrains what you want to do? You wouldn’t right? Our business creation work is always bespoke to you while it has frameworks to help. We have the skills, experience and know how to bring your vision fully to life. But it is your vision and your life. We are there to guide, structure, encourage and in some areas get stuck in ourselves but we don’t operate your organisation for you. That pleasure is yours. We help you create the future you want to live in. The day to day is your domain.
What would you like to see in the world?

MANIFESTING often involves some of the following:

  • Vision
  • Research
  • Strategy
  • Brand
  • Platform
  • Enviroment
  • Awareness
  • Product
  • Systems
  • Processes
  • Team
  • Launch



Avicenna Pharmacy

Avicenna Pharmacy is a leading community healthcare provider with an expanding, national estate of over 140 pharmacies.
Award winning!
Avicenna Pharmacy entered these designs in the Chemist and Druggist Awards 2022 and won the Pharmacy Design Award. Nice.

Broadway Pharmacy with Cure Clinics

Broadway Pharmacy with Cure Clinics is a groundbreaking community healthcare provider caring for the people of Lancashire.
Services provided
This was a real partnership in the best way possible. There was likely more than we have listed that is now lost to time. Click through to see the full list of how a transformation partnership can work.


In brief, some of our other work around making things real.

Lancashire Vaccination Centre

Co-creation project with Broadway Pharmacy with Cure Clinics beginning with the first community pharmacy led mass vaccination centre ever (really) prior to the Covid-19 vaccination programme to deliver flu vaccinations to existing patients. Expanded to become the largest Covid-19 vaccination provider in the North West of England with multiple sites. Recently awarded the Pertussis vaccination programme across 40+ maternity wards in the North West. No messing about. The LVC team are epic.

Dears Pharmacy

We’ve been working closely with our Scottish champions since 2016 and have supported their digital presence, marketing and branding with multiple evolutions. In 2022 we rationalised their brand architecture and re-invented their digital presence across six properties while they continue to grow to over 20 pharmacies across central Scotland.

World Pharmacy Council

Design of the 2022 report: Vaccination services in community pharmacy and writing and designing the associated development guide for the seven member nations across the globe and distribution to other countries via Pfizer. Pleased that community pharmacists around the world might believe in themselves a little more and have just enough confidence to make community pharmacy vaccinations services real where they are.

Dentistry by Cure Clinics

Continuing our long term collaboration with the team behind Broadway Pharmacy and Lancashire Vaccination Centre we worked on the conception and development of a premium private dental practice and how that best fits into the top level brand architecture.


Design of static and web based Annual reports for 19/20, 20/21 and 21/22 along with naming and design of the Review Steering Group Proposal Document: Setting the direction for pharmacy representation in 2022. Not bad.


Design of training materials for new product launches including Lovima and Aquiette for this POM to P switch specialist pharmaceutical supplier. Maxwellia entered the teams work for Lovima in the OTC Marketing Awards and were shortlisted in the Best OTC Pharmacy Training and Learning category.