Marketing strategy and tactics day for a leading pharmacy training provider and consultancy
Project type: Marketing review, strategy and tactics day
Client: Pharmacy Complete is a pharmacy training provider and consultancy
Services provided: Marketing review, business plan review, marketing strategy workshops, marketing tactics workshops, marketing plan template provision, collation of outcomes
‘Gavin from DOSE Design provided a very structured, well-planned and executed marketing strategy and planning day. We have come away more focused and with valuable insights about our business, customers and unique offer; we could not have achieved this on our own. This has been a very worthwhile investment of time and resources, looking on our business rather than being in the detailed operation of our business. We would highly recommend.’
Deborah Evans, Managing Director, Pharmacy Complete
Following on from our work with the Pharmacy Complete team developing their visual identity, website and training materials we spent an intensive marketing strategy and tactics day looking at various aspects of past and future activity.
We prepared a bespoke format for the day that met the clients specified needs and covered key aspects of marketing strategy and tactics while identifying important tasks to be carried out following the meeting.
An honest review of marketing activity to date was carried out based on information provided in pre-work and within an easy to understand marketing framework.
Building on the lessons from the review the morning was spent covering key aspects of marketing strategy including segmentation and positioning involving the application of key theories and a mixture of practical workshops and take away tasks.
After a break to refuel and with the marketing strategy to guide us, the afternoon provided an opportunity to look at tactical execution including product development and pricing.
Finally, a hands on session on integrated marketing communications produced an outline marketing plan template to provide the Pharmacy Complete team with a head start with applying their new knowledge.