Marketing strategy – Scientia Skills

Marketing strategy and planning for a pharmacy training provider seeking growth

Project type:  Marketing review, strategy and planning

Client: Scientia Skills is a dyanamic, friendly, pharmacy training provider

Services provided:  Marketing review and recommendations, market research, e-mail marketing design and copywriting, direct mail campaign, strategy, marketing plan and schedule

Testimonial

‘Through a robust and clear process, Gavin at Dose Design has provided some exciting insights into how we can improve our offer to customers. The process has been incredibly smooth and we look forward to embracing the changes and watching the business grow.’

Rachel Marchant, Managing Director, Scientia Skills

Scientia Skills approached DOSE at the Pharmacy Show 2016 following our talk about Pharmacy Branding. The brief was to carry out a short review of their website following which DOSE was commissioned to carry out a full marketing review, develop a marketing strategy and plan its implementation.

DOSE carried out a thorough review of all aspects of Scientia Skills marketing and following bespoke market research, developed a marketing strategy to assist in achieving their goals. A detailed marketing plan and schedule was created to provide the framework for implementation of the new strategy.

On our journey to developing and scheduling a clear list of actions we covered, amongst other important considerations:

• Market research
• Segmentation
• Targeting
• Positioning
• Product
• Price
• Distribution
• Integrated marketing communications