Pharmacy environment concept for a rapidly growing pharmacy group in the North of England
Project type: Pharmacy environment concept design based on a new visual identity design
Client: the Hub pharmacy is a group of 21 community pharmacies in the North of England
Services provided: Interior pharmacy environment concept, material selection, artwork, colour matching
‘DOSE has been instrumental in creating and implementing our brand vision. We have been lucky to find an agency that actually understands pharmacy which is a unique attribute to DOSE…’
Steve Jeffers, Chief Executive Officer, the Hub pharmacy
Following our work developing a new visual identity for the Hub pharmacy we worked closely with the management team to bring that identity to life as an interior environment. The design seeks to create a fresh, bright, calming environment that delivers the best in modern pharmacy facilities while communicating to patients that they are in a healthcare facility.
Use of the brand colour palette, graphic devices and iconography was important alongside material and fixtures and fitting selection to create a unique environment. By refining the concept and reviewing following trial the pharmacy chain now uses an interior concept that remains very close to the original thanks to the attention to detail at the planning stage. An environment that is attractive, functional and provides an excellent space for the delivery of pharmacy services is placing the Hub pharmacy at the centre of the community.