Pharmacy signage scheme for an ambitious group of four pharmacies in the North of England
Project type: Pharmacy signage scheme, interior and exterior
Client: O’Brien’s Pharmacy is an ambitious group of four pharmacies in the North of England
Services provided: Signage design, copywriting, site visit, measurement.
‘Gavin has been an inspiration to work with. His passion and enthusiasm have come through at every stage of the process despite the challenges we have presented to him. He has developed a new website and great design scheme for our expanding business while communicating effectively and timely at every stage. He has developed all of this with his background knowledge of our role without hindering us or demanding large volumes of time to try and understand our business. His experience as a pharmacist combined with his creative talent is essential to the role he performs. I would highly recommended him to anyone.‘
Lisa Cottam, Are Manager, O’Brien’s Pharmacy
As part of a wider project to re-brand and unify their existing estate of four individual community pharmacies O’Brien’s Pharmacy commissioned us to design new signage schemes for their three community pharmacies in Fleetwood, Lancashire. The three pharmacies had independent, existing schemes which did not relate to each other. A key goal for the project was to create visual unity across the estate highlighting the relationship between the three pharmacies and raising brand awareness.
Following a site visit during which we discussed the clients needs and measured proposed signage dimensions we adapted and applied a logotype already selected by the company. Developing a colour palette, typographic style, graphical style and naming convention provided the basis for further development of individual pharmacy signage schemes.
From the external fascia to category signage and shelf-edge strips every type of signage was considered and where it added value was included as part of the scheme.