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Pharmacy Marketing Formulary

Following a simple model with five steps, 64 easy to understand ideas, practical actions and an illuminating case study the Pharmacy Marketing Formulary (PMF) will teach you how to boost sales, secure long term viability and build business resilience for your pharmacy.

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Following a simple model with five steps, 64 easy to understand ideas, practical actions and an illuminating case study the Pharmacy Marketing Formulary (PMF) will teach you how to boost sales, secure long term viability and build business resilience for your pharmacy.

Whether you are a pharmacy owner, aspiring pharmacy owner, employed pharmacist, field manager or senior manager the Pharmacy Marketing Formulary (PMF) will help you understand marketing and be more successful, now and in the future.

After years operating and marketing pharmacies in England and having completed the world’s first research into the brand of pharmacy, Gavin Birchall, an experienced pharmacist, shares insights into developing and executing a robust marketing strategy. With minimal jargon Gavin helps you navigate the complex world of marketing and provides a clear model to help you get it right time and time again.

Learn what marketing really is, what to focus on, what to ignore and then market yourself, your pharmacy and the profession.

Postage and packaging

Postage and packaging | Delivery details | £2.50 UK | £10.00 Overseas

Reviews of the Pharmacy Marketing Formulary (PMF)

‘I was honoured to read this book before the launch. A must read for pharmacists wanting to ensure they understand what the people who use their services need and want. Highly recommended.’

Robbie Turner @RobbieMTurner

‘We need the Pharmacy Marketing Formulary. As a profession times are changing and they are changing fast. For us to succeed and survive we need more education on something that is very alien to most of us (Marketing). What the PMF helped me understand was that I needed to get my head around this new changing world and it helped me to be inspired to feel and believe that I could do it. That I could gain the skills and confidence to take control of my business and life.

Bernadette Brown, Owner of Cadham Pharmacy

‘A must read and an excellent reference I would say particularly if you were planning a marketing campaign.’

Johnathan Laird, MPharmS, Owner Pharmacy In Practice, RPS Scotland Pharmacy Board Member

‘The PMF feels good, looks good and should be good for those who read it and act on it – strategy then tactics!’

Michael Holden, FRPharmS, Principal Associate Pharmacy Complete, Former Chief Executive National Pharmacy Association

‘Quite simply, employing the principles described within this must read, could flip your business from survival mode into thriving mode!’

Michael Ball MRPharm (Hons), Pharmacy Director and Superintendent Broadway Pharmacy, Community Pharmacy Lancashire Committee Member

‘An insightful and thought provoking guide written for pharmacists, by a pharmacist. This is essential reading in the ever changing world of Community Pharmacy.’

David Atkinson BPharm (Hons), Chief Executive Officer the Hub pharmacy

‘If you are looking at ways to ensure your business evolves and meets the needs of your local and wider community, there is no better way to plan and prepare without reading The Pharmacy Marketing Formulary first. An engaging and insightful read.’

Mahyar Nickkho-Amiry MPharm (Hons), Operations Director Dears Pharmacy and Travel Clinic

Gavin Birchall BPharm (Hons), FRPharmS, PGCert Management, MA Graphic Design
Gavin Birchall is a pharmacist, designer and marketer who has worked in pharmacy for 20 years, at the bench, in hospital pharmacy, primary care, representation, academia and was Operations and Marketing Director and Superintendent Pharmacist for an award winning pharmacy group before setting up DOSE Design and Marketing in 2015 and DOSE Publishing in 2018. He now works with pharmacy people helping them to develop robust marketing strategy and world class brand identity. Gavin completed the first global research into the brand of pharmacy as part of Masters in Graphic Design and studied marketing with Professor Mark Ritson. Learn more about Gavin.

Book details

First published: August 2018

Language: English

Dimensions: 148mm x 210mm

Scale: 212 pages

ISBN: 978-1-9164042-0-5

Colour-way: Black and white

Artwork

17 B&W photographs

24 B&W illustrations

Paper & print details

Paperback editions are printed by Ingram on 50gsm white uncoated paper.

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