Here is how this article ends…
‘That, my friend, in summary, is why branding exists, why it’s important to your organisation and it blows my mind. The rabbit hole might be dark but there is a light at the end of the tunnel.’
It really does blow my mind.
Read on if you’d like to know how it begins.
Information is out there about how we remember things and how we make decisions. You would imagine that it would be the Food of the Gods to people working in branding. In the end, branding is about creating memory structures in the mind of your customer which encourage the decision to purchase your products. There are lots of bits and pieces involved but that is the nut in the nutshell.
So why do so many seem to ignore it?