Client: The Pharmaceutical Services Negotiatiing Committee is the organisation that promotes and supports the interests of all NHS community pharmacies in England.
Services provided: Design concept, image curation, illustration design, layout designs, web design, animation consultancy.
‘We were delighted with our annual report design: DOSE produced a fresh and eye-catching document which represented a real step-up from previous designs. Gavin was also a joy to work with – he worked quickly and efficiently and didn’t once complain when we missed deadlines our-side or came up with new ideas and demands!’
Zoe Long, Director of Communications and Public Affairs, Pharmaceutical Services Negotiating Committee
After working on some social media graphics in Autumn 2019 for PSNC, we were approached to design the 2019 / 2020 annual report with a brief to produce a modern and engaging document highlighting the work of the PSNC during a particularly difficult time.
We drew inspiration from the original design movement that influenced the design of pharmaceutical packaging, the Bauhaus movement. Ranging from paintings and graphics to architecture and interiors, Bauhaus art dominated many outlets of experimental European art throughout the 1920s and 1930s. Bauhaus in turn influenced the Swiss design movement which became synonymous with medicines through the manufacturer Geigy (now Novartis). Anyway, enough with the graphic design history. Reflecting this style was a fitting approach and helped to embed the document in the pharmacy space for all stakeholders while feeling very familiar to those within the pharmacy sector.
The concept was developed to produce a document that presented the content in an engaging way, assisting with understanding and encouraging readers to continue exploring further. The existing brand colour palette was used in a new way to breath fresh life into the document without deviating from historical norms.
In 2021 we worked again with the PSNC to develop a digital first annual report for 2020/21 evolving the concept from 2019/20 across both web and print to maximise access and ease of use. Then in 2022 we introduced animation to the online web report, social graphics and strengthened further the Bauhaus aesthetics.