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As a profession, pharmacy wants answers. To a wide range of questions each more detailed than the last. Surely we will find the answers if we continue looking more closely. ‘What is a pharmacist?’ presents a different approach. Rather than looking more closely you are invited to take a step back and look more widely.

Exploring the workings of the human mind and the formation of identity, our professional history and how key events may have affected perceptions of the pharmacist we learn how we have arrived in the early 21st century.

Understanding how we are perceived today begins with looking at how the public and pharmacists themselves have responded to the questions ‘What is a pharmacist?’

Finally we aim to apply what we have learnt to help us make better decisions now and bring forward a future that pharmacists aspire to be part of.

Postage and packaging

Postage and packaging | Delivery details | £2.50 UK | £10.00 Overseas

About the author

Gavin Birchall BPharm (Hons), FRPharmS, PGCert Management, MA Graphic Design

Gavin Birchall is a pharmacist, designer and marketer who has worked in pharmacy for 20 years, at the bench, in hospital pharmacy, primary care, representation, academia and was Operations and Marketing Director and Superintendent Pharmacist for an award winning pharmacy group before setting up DOSE Design and Marketing in 2015 and DOSE Publishing in 2018. He now works with pharmacy people helping them to develop robust marketing strategy and world class brand identity. Gavin completed the first global research into the brand of pharmacy as part of Masters in Graphic Design and studied marketing with Professor Mark Ritson. Learn more about Gavin.

Book details

First published: June 2021

Language: English

Dimensions: 148mm x 210mm

Scale: 245 pages

ISBN: 978-1-9164042-2-9

Colour-way: Black and white

Artwork

6 B&W photographs

37 B&W illustrations

Paper & print details

Paperback editions are printed by Ingram on 50gsm white uncoated paper.